Designing Simple

I’m Jeremy Basham, a UX designer from Virginia. For 20 years, I’ve turned complex problems into simple, clutter-free customer experiences.

Co-Founder @ Yieldr

2026 - Now

Leading product strategy and design for a minimalist investing platform. Focused on removing the noise of traditional finance to help everyday investors build wealth.

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UX Specialist @ BWXT

2024 - Now

Developing a comprehensive AI design system and designing custom enterprise applications to streamline workflows for internal teams and nuclear operations employees.

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Lead UX Designer @ PNC Bank

2022 - 2024

Directed design initiatives for 800,000+ small business customers, delivering a modern online banking experience featuring cash flow insights and streamlined payment tools.

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Design Manager @ Firefli

2014 - 2022

Led a small, yet mighty team and partnered with stakeholders translate complex UX strategy into polished interfaces for global brands, including Timken and the US Chamber of Commerce.

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“I was lucky enough to work alongside Jeremy Basham for almost 9 years at Firefli and saw him blossom into an amazing design leader. His skills in both UX strategy and visual design were a major contribution to our product team and helped shape it into what it is today. As a leader, Jeremy is the kindest and most approachable person you'll ever meet."

John Cornthwait

President @ Firefli

Interactive Designer @ Modea

2012 - 2014

Led end-to-end UX and visual design as the sole designer for a major telecommunications product line, supporting clients like Verizon Wireless, Telus, and T-Mobile.

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Let's Connect

Let's strip away the noise and make something special together.

Whether you want to chat about design systems, complex apps, or making finance simple at Yieldr, my inbox is always open.

Email

jeremy@yieldrapp.com